*** EXHIBITION - See over 300 exhibits, products and technology in BMAM EXPO ASIA 2010!  *** Special Feature I: The New Parliament House "Sappaya-Saphasathan" feature by ASA *** Special Feature II: Consultation with Ministry of Interior, Department of Public Works and Town & Country Planning on Thailand Building Law & Regulation ***
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 INTEGRATED MARKETING PLAN

 

Building Maintenance & Asset Management Expo Asia 2010 extensive marketing and publicity campaign will embrace a wide variety of media outlets; high quality industry focused magazines; newspapers and trade press across the ASEAN countries. This highly targeted multi-channel Visitor Campaign, commencing from April 2010, will underpin the key marketing objective of attracting over 3,000 qualified buyers, industry practitioners and professionals.

 

 

MEET BUYERS, SPECIFIERS, PARTNERS

and Industry Practitioners and Professionals

 

        Landlords · Facility Owners & Operators · Building Owners & Operators · Plant Owners & Operators · Developers & Asset Owners/Investors · Architects & Planners · Engineering & IT Decision Makers · Chairman, CEOs, President, Managing Director, etc · General Manager, Director of Facilities, Director of Operations, Head of IT, etc · Asset Managers, Property Managers, Facility Managers, Engineers · Contract Administrators, Purchasers, IT Administrators

from

        REITs · Developers · Real Estates and Asset Management Firms · Banking & Finance · Commercial Building Landlords · Residential Management Strata · Hotels & Resorts (Hospitality) · Hospitals and Specialist Clinics (Healthcare) · Industrial Park Estates Landlords · Private Owners & Investors · Construction and Engineering Firms · Tourism and Places of Interests · Plants & Factories (Manufacturing) · Municipalities · Airport & Terminals · Critical Facilities and Estate Fields · Airports & Terminals · Shopping Malls, Mixed & Entertainment Facilities 

 

 Comprehensive Marketing Campaign

 

  • Billboards
  • Newspaper Publications
  • Radio Advertisments and Promotions
  • Associated Newsletters, Journals, Bulletins & Magazines from partnering associations and government agencies
  • Advertisments in Trade Publications and Media
* please contact us for a detailed list of the above.
Visitor Direct Marketing Campaign

 

Field Trips in Thailand, Malaysia and Singapore to drive visitor recruitment

Industrial Trips, Joint promotion in Association Provincial Trips, Overseas Trade Shows Collaboration (In Kuala Lumpur and Singapore). 

 

Comprehensive Updates to our BMAM Trade Professional Database by: 

 

1. Direct Mailing (Snail Mail, Fax & Email) Campaigns 

Direct mail to over 80,000 professional visitors in ASEAN via our Trade Visitor Database*. Content of mail includes E-Newsletters, Show Updates, Press Releases and Trade Invitations. (*Extensive Databases bought or captured from other show visitors databases, Kompass, Affiliated Associations, Media Partners circulation lists and verified via our in-house telemarketing team.) 

 

2. Visitor Relation Officer Team (VROs) 

Research into new sources of databases, Verify & Update existing visitors database and recruit new visitors via direct telemarketing. 

 

3. Special International VRO Team 

Set up in Singapore and Thailand to telemarket BMAM EXPO ASIA 2010 visitors from across ASEAN countries. Language spoken: English, Bahasa Indonesia, Bahasa Malaysia, Vietnamese. 

 

4. Special VIP Officer Team 

An elite team set up to special handle VIPs and Buyers attending BMAM EXPO ASIA 2010

 

 

Press Relations

 

A high-profile PR campaign, focused on providing the buyers, specifiers and industry practitioners and professionals with informative and interesting facts about the event and the exhibitors. This will increase in intensity right up to the show.

 

•    Press Releases/News Update every 2 weeks.

•    Editorials, Interviews

•    Special media invites to the exhibition to over 100 journalists

(Phone and email contacts with specialized journalists in each media)

•    Press centre at the exhibition, with full media facilities.

•    Preview of show published and distributed in July 2010.

 
 
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